Services
We Listen. We Guide. We Build Together.
BRANDS ARE BUILT.
Dedicated to delivering customized solutions. We provide Brand Insurance within these 5 disciplines.
Foundation Building: {Brand Discovery/Strategic Development Workshops for internal/external teams}
Construction or Re-modeling: {Brand Re-discovery}
Connecting & Wiring: {Brand Forensics}
Securing the Foundation: {Building Company Culture + Training}
Toolbox: {Creative & Strategic Support/Resource}
Whether you are a Start-up, emerging, or established
Brand - it is essential to
KNOW YOUR CURRENT BRAND.
BRAND DISCOVERY
Customized and interactive Brand Bootcamps & Workshops.
BRAND DISCOVERY DEFINES & INFORMS EVERYTHING YOU DO.
Walk away a solid understanding of your TOTAL brand. We arm marketing, sales, and peopleOps teams and external agencies with solid roadmaps and strategic brand guardrails to clearly define (or re-define) the brand & presentation.
Arguably, the most critical step.
BRAND RE-DISCOVERY
Customized Strategic and Creative Workshops to re-define the brand. EVOLVE {or die}.
Zequity examines the current customer, competitive landscape, and brand challenges to
re-positon, re-define and modernize the brand presentation and environment.
BRAND FORENSICS
The Brand Essence extends from internal departments, to every external platform it lives or plays;
EVERYTHING IS BRAND.
We take a deep-dive into how your brand speaks to it's customers, clients and employees. We look at what's working; where to refine, and guide across multiple platforms to create a consistent brand voice.
All creative campaigns, social media, sales materials, recruiting/on-boarding, internal and external communications start with ONE brand foundation.
COMPANY CULTURE
Zequity partners with internal executive and People Ops leaders to build from the inside out; CONNECT THE BRAND TO THE INTERNAL BUSINESS.
We ensure creative assets for recruiting, on-boarding, off-boarding, employee engagement and corporate materials, are all communicating as a brand.
We guide the culture to ultimately improve recruiting, retention, communication, innovation, and productivity. Walk the Walk.
And no, you don't need modern furniture or a ping-pong table.
B2B SERVICES FOR AGENCIES + PRODUCTION COMPANIES
Zequity strategically partners with the creative community to develop custom strategic solutions.
Armed with a unique POV from the client perspective; consider us your "Silver Bullet".
Losing money with multiple rounds of revisions? Frustrated with Weak Creative Briefs?
We make your clients better clients. Learn how to ask the right questions, strategically guide brand discussions to gain additional direction;
elevate creative; and uncover insightful opportunities to increase revenue.
Need Strategic Presence?
We function as an extension of your team to attend client, studio, or network pitches, formal presentations, or initial kickoff meetings. We speak fluent "client marketing"; adding value,
perspective, and common ground to the room.
Need a Sounding-Board?
Run the creative through the lens of a former client BEFORE you present back to your actual client.
Launching an Entertainment Property with No Creative Control?
We show production companies how to develop effective Brand Briefs.
Provide external marketing teams with strategic direction; even if you're never in the same room.
Working with a Start Up Client or a Green Team?
Strategic Brand Discovery Workshops are a collaborative way to strategically
guide your client and gain clarity, solidify brand foundation, and build trust.
