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BRAND | STRATEGY | CULTURE
What We Do

Yep, we do that.

BRAND IDENTITY​​

MARKETING STRATEGY

CREATIVE

CORPORATE IDENTITY

CONTENT DEVELOPMENT

CREATIVE CAMPAIGN DIRECTION

CONCEPT + BRAND INTEGRATION

SOCIAL +LIFESTYLE + EXPERIENTIAL 

START-UP + PRODUCT LAUNCHES 

MISSION + VISION + POSITION

AGENCY SUPPORT

BRAND MESSAGING

USER ACQUISITION+ RETENTION

MEDIA MIX

BRAND DISCOVERY + STRATEGY

BRAND ESSENCE

BRAND ARCHITECTURE SYSTEMS

EMPLOYER BRANDING + COMPANY CULTURE WORKSHOPS

BRAND REVIVAL + MODERNIZATION +

OFFBOARDING

Did it here.

Brand Architects.

BRANDS ARE BUILT.

As an embedded partner, we guide companies through all phases of Brand Discovery, Strategic Brand Positioning, Re-Branding, Brand Architecture and Corporate Identity rollouts.

 

TOGETHER, WE BUILD AND EVOLVE SOLID BRANDS FROM THE FOUNDATION-UP. 

We work across the company and partner with People Ops divisions to create organic brand strategies and an environment for consumers, and employees to engage with a mindful eye on bringing DE+I and CSR to the forefront of messaging.

TOGETHER, WE CONNECT THE BRAND ACROSS THE BUSINESS TO CREATE ORGANIC COMPANY CULTURES FROM THE INSIDE-OUT. 

 

Everything you do IS brand. Everything. 

See it

See some here.

Media Launches & Re-Brands

Media Launches & Re-Brands

Media Launches & Re-Brands
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Built to Brand.

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Lorey Zlotnick
CMO, Brand Architect

Zequity Marketing was born out of the passion to create and evolve great brands; and out of the frustration to save them from broken company cultures and market fragmentation.  

 

Hailing from the executive ranks of the world's most iconic and recognizable entertainment, sports, media, non-profit, publishing, and digital brands; Zlotnick's valuable expertise comes directly from her access to the executive boardrooms, locker rooms, and war rooms of Fortune 500 giants, tech start ups, and non-profits. As a purpose-driven leader, Lorey has the mind of a strategist, the heart of a philanthropist, and the soul of a creative. She seamlessly weaves corporate DE+I and CSR into brand narratives to create compelling content, campaigns, and corporate stories; aligning both internal and external brand strategies.

From the front-lines, Zlotnick has boldly launched 3 cable television networks, 3 digital start-ups from inception, overhauled 4 global entertainment, lifestyle, publishing, and sports brands, restructured and built 3 non-profit marketing divisions, managed thousands of creative campaigns, developed multiple content verticals, built strong leaders, molded great teams, and had the honor to tow the line with some of the brightest talent around; all of which proudly display numerous awards and shiny statues.

 

She has also gracefully navigated multiple crisis management scenarios, 2 massive corporate media mergers, closed down a high-profile cable network, weathered a highly publicized company sale, and experienced 5 division restructures across multiple industries.

 

The result? Solid EXPERIENCE, PERSPECTIVE and RESILIENCE.

https://www.principalpost.com/in-brief/lorey-zlotnick

Brand Architect
contact

let's do this.

ZEQUITY MARKETING

269 S. Beverly Drive

Suite 649

Beverly Hills, CA 90212

lorey@zequitymarketing.com

310.415.8838

Neurons are Firing:

 

Mon - Fri: 9am - 7pm

​​Saturday: 11am - 4pm

​Sunday: hey, worth a try

Success! That was easy.

BRANDS ARE BUILT.

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