BRAND | STRATEGY | CULTURE
Yep, we do that.
CREATIVE CAMPAIGN DIRECTION
CONCEPT + BRAND INTEGRATION
SOCIAL +LIFESTYLE + EXPERIENTIAL
START-UP + PRODUCT LAUNCHES
MISSION + VISION + POSITION
USER ACQUISITION+ RETENTION
BRAND DISCOVERY + STRATEGY
BRAND ARCHITECTURE SYSTEMS
EMPLOYER BRANDING + COMPANY CULTURE WORKSHOPS
BRAND REVIVAL + MODERNIZATION +
Did it here.
BRANDS ARE BUILT.
As an embedded partner, we guide companies through all phases of Brand Discovery, Strategic Brand Positioning, Re-Branding, Brand Architecture and Corporate Identity rollouts.
TOGETHER, WE BUILD AND EVOLVE SOLID BRANDS FROM THE FOUNDATION-UP.
We work across the company and partner with People Ops divisions to create organic brand strategies and an environment for consumers, and employees to engage with a mindful eye on bringing DE+I and CSR to the forefront of messaging.
TOGETHER, WE CONNECT THE BRAND ACROSS THE BUSINESS TO CREATE ORGANIC COMPANY CULTURES FROM THE INSIDE-OUT.
Everything you do IS brand. Everything.
See some here.
Media Launches & Re-Brands
Built to Brand.
CMO, Brand Architect
Zequity Marketing was born out of the passion to create and evolve great brands; and out of the frustration to save them from broken company cultures and market fragmentation.
Hailing from the executive ranks of the world's most iconic and recognizable entertainment, sports, media, non-profit, publishing, and digital brands; Zlotnick's valuable expertise comes directly from her access to the executive boardrooms, locker rooms, and war rooms of Fortune 500 giants, tech start ups, and non-profits. As a purpose-driven leader, Lorey has the mind of a strategist, the heart of a philanthropist, and the soul of a creative. She seamlessly weaves corporate DE+I and CSR into brand narratives to create compelling content, campaigns, and corporate stories; aligning both internal and external brand strategies.
From the front-lines, Zlotnick has boldly launched 3 cable television networks, 3 digital start-ups from inception, overhauled 4 global entertainment, lifestyle, publishing, and sports brands, restructured and built 3 non-profit marketing divisions, managed thousands of creative campaigns, developed multiple content verticals, built strong leaders, molded great teams, and had the honor to tow the line with some of the brightest talent around; all of which proudly display numerous awards and shiny statues.
She has also gracefully navigated multiple crisis management scenarios, 2 massive corporate media mergers, closed down a high-profile cable network, weathered a highly publicized company sale, and experienced 5 division restructures across multiple industries.
The result? Solid EXPERIENCE, PERSPECTIVE and RESILIENCE.
let's do this.
269 S. Beverly Drive
Beverly Hills, CA 90212
Neurons are Firing:
Mon - Fri: 9am - 7pm
Saturday: 11am - 4pm
Sunday: hey, worth a try